Dubai Summer Surprises
Dubai Summer Surprises

Dubai Festival and Retail Corporation announced on Monday a series of exciting festival campaigns, including the Dubai Shopping Festival, Eid Al-Adha and Back to School.

A series of events, promotions, entertainment, experiences and digital initiatives lined up for the season.

Ahmed Al Khaja, CEO of DFRE said:

 “This year, more than ever, we look forward to welcoming the return of the city’s residents and visitors to Summer in Dubai, while ensuring their health and safety are our top priorities. Through additional safety measures, Dubai will be established again through shopping malls and retail stores, and Dubai will be Once again is the place to be for this summer season, and we look forward to another successful and safe release of DSS, along with other summer festivals. With the city booming, we will bring support for popular events and promotions over seven weeks of action, and welcome new elements that will allow shoppers everywhere By participating in the celebrations.

“For 23 years, DSS has paved the way for shopping festivals globally and has proven that they can evolve as times and trends change. This summer will be no different, as the city opens and prepares to showcase the best retail stores and added Al Khajah, as well as a host of innovative virtual and physical elements, to keep Everyone has fun all summer. "

DSS also provides opportunities to win prizes, family fun, new experiences and entertainment to create an unforgettable summer season.

The main attractions

Today's Deal: From July 10 to 29 and again from August 9 to 26, customers can explore the city with today's DSS Deal, a set of exclusive promotions available for just one day, in one location. The offer will be revealed every day only 24 hours ago, so stay tuned for social media DSS pages to find out where the next best deals are in the city.

Seven weeks of sales: Over 700 major brands will offer discounts from 25 percent to 75 percent across 3,000 outlets as of July 9.
City installations: To celebrate the DSS system, over 200 palm trees will be equipped with special DSS lighting. In addition, it will provide 10 facilities in 10 photo taking sites for residents and visitors from June 30 to August 30. Stay tuned for these great fixtures on Airport Road, Satwa Roundabout, World Trade Center Roundabout in Dubai and other city-wide locations.